Build vs. buy: the endless martech conundrum
It's even harder in the age of AI. We've got a full framework and a handy checklist to help you make defensible decisions.
How to make your next martech decision →
The Right Side Up-Date • October 2026
What does spooky szn mean to you? 🎃
The haunting question of whether to build or buy your next martech tool? Wondering if you're making the most of AI, or just scratching the surface? If this sounds familiar, we've got insights to help tackle the scary stuff. And if you need an extra pair of hands, we're here too.
Let's chatStudio RSU: Let's get creative.
Whether you need a full creative team to own a brand campaign from end to end, performance-driven creative that converts, or tactical support for a seasonal push, Studio RSU can help.
See Studio RSU's results-driven approach in action with Robinhood and Live it Up.
Explore Studio RSUTop Reads & Updates
A well-oiled AI machine requires more than new tools
There are five foundations you need to learn to move past the "AI-curious" stage. Download our playbook here, or read the full feature below.
Become AI-operational →(Some) impressions don't impress us much
An impression doesn't always mean an ad was heard. In AdExchanger, our own Krystina and Lindsay explain why 2027 might be a turning point for podcast advertising, and why more transparency benefits buyers, advertisers, and creators.
Not all podcast impressions are equal →Where To Find Us
Ad Week NY
It was a busy week (in the best way possible) in the Big Apple as our team participated in four panels, enjoyed delicious dinners with old and new friends, and had too many insightful marketing conversations to count.
Read our Ad Week recap →Amazon unBoxed and Accelerate
We had boots on the ground at two marquee Amazon events. Missed out? Jack Atlasov put together comprehensive guides for both events: Accelerate and unBoxed.
Read our Amazon unBoxed + Accelerate recap →
Webinar · November 9
The Chatbot Sent Them: What AI Use and Discovery Mean for Your Podcast Ad Dollars
A listener hears a host-read ad, then asks a chatbot before buying. This extra step means you need to think differently about measurement and ad spend.
How chatbots change your podcast ad $
Webinar · November 10
Building with AI: Show and Tell from 3 Marketing Leaders
Need workflow inspiration? During our next webinar, we'll demo three impactful AI workflows that help automate content repurposing, AEO/GEO, and static ad creative development.
3 high-impact workflows you can stealGrowth Talks • Growth Talks • Growth Talks • Growth Talks
Growth Talks Podcast
Michael Goodbody (Robinhood, Dave, Credit Karma)
Michael shares why FinTech growth largely comes from brand and trust, and how to prove that brand investments drive measurable revenue.
Stream the episode
Brie Temple, Chief Commercial Officer at Tawkify
Brie discusses how to scale a curated marketplace without sacrificing quality, trust, or the human touch that sets it apart.
Stream the episode
Good Reads • Good Reads • Good Reads • Good Reads
More control over your Google Ads budget
New channel prioritization and spending controls will let advertisers test additional inventory without giving it free rein over their budgets.
Take control of your ad spend →Customers are losing patience with AI chatbots
Only 46% of consumers rate their chatbot experiences positively, often because bots misunderstand them, but there are ways brands can turn it around.
AI support is aggravating humans →Fresh From Slack • Fresh From Slack • Fresh From Slack
Building agentic AI workflows
You swapped ideas on automating marketing tasks with AI, including one example of tripling campaign output without adding headcount.
Automating ad campaigns with AI
You shared recommendations for MCP tools that streamline Google and Meta campaign creation, management, and reporting.
Need a fresh invite? Hit reply and let us know.
Don't Forget!
Know any companies that could use RSU's marketing expertise? Send 'em our way via growth@rightsideup.co.